Privacy Policy

Date: Jan 26 2024

1. Information on the collection of personal data

1.1 Personal data

In the following, we inform you about the processing of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behaviour. In this way, we would like to inform you about our processing procedures and at the same time comply with our legal obligations, in particular from the EU General Data Protection Regulation (GDPR).

1.2 Data controller

The data controller pursuant to Art. 4 (7) GDPR is: Lightvogue, Email: service@lightvogue.com

2. Processing of personal data when visiting our website

When using the website for information purposes, i.e. simply viewing it without registering and without you providing us with any other information, we process the personal data that your browser transmits to our server. The data described below is technically necessary for us to display our website to you and to ensure stability and security and must therefore be processed by us. The legal basis is Art. 6 (1) f GDPR:

(A) IP address

(B) Date and time of the request

(D) Amount of data transmitted in each case

(E) Browser

3. Further functions and offers of our website

3.1 Overview over various offers

In addition to the purely informational use of our website, we offer various services that you can use if you are interested (e.g. registering an account, purchasing goods) and we use other functions to facilitate sales (e.g. payment method selection) and to analyse or market our offers, which are presented in more detail in Section 4 and 5 below. For this purpose, you usually have to provide further personal data and/or we process such further data that we use to perform the respective services. The aforementioned data processing principles apply to all data processing purposes described here.

3.2 Use of external service providers

In some cases, we use external service providers to process your data (e.g. payment service providers, shipping companies, for more on these see Sections 5 and 6 below). These service providers are carefully selected by us, are bound by our instructions and are regularly monitored.

3.3 Further third party involvement

urthermore, we may pass on your personal data to third parties not already mentioned in this privacy policy if we offer participation in specific promotions, competitions, conclusion of contracts, or similar services together with partners. Depending on the service, your data may also be collected by the partners on their own responsibility. You will receive more detailed information when you provide your data or in the description of the respective offers.

3.4 Third parties outside of the EEA

If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you of the consequences of this circumstance in the description of the offer.

4. Processing of personal data when you contact us or register an account with us

When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, name and telephone number, if applicable) will be stored by us in order to answer your questions. When you register a customer account with us, we only collect the information that you voluntarily share with us. This data may include, for example :

(A) Your first and last names, as the case may be also your title or user name

(B) Login data: your email address and a password you choose yourself

(D) Any further information on your person and your interests that you might share with us

5. Processing of personal data when you make a purchase with us

5.1 Shopping information

If you order something from our online shop, we collect your shopping data. Depending on the type of purchase and processing status, shopping data may include the following information:

(A) Purchased item details (name, price, model, etc.)

(B) Order number

(D) Delivery and payment status, e.g. “completed” or “dispatched”

(E) Messages and communication relating to purchases (e.g. complaints and messages to customer service)

(F) Return status, e.g. “ongoing”

(G) Information regarding service providers involved (e.g. shipment numbers of parcel services)

5.2 Payment details

We offer you various payment methods – including credit card, PayPal, and others. We collect the payment details you provide to us to process the payment. Additionally, we may receive further payment details from external payment service providers and credit agencies with whom we collaborate to execute payments and conduct credit checks. We only share necessary information with our payment service providers to facilitate payment processing.

Payment details include:

(A) Billing addresses

(B) Preferred payment method

(D) Credit card details

The payment details also include other information directly connected to payment processing and credit checking. This applies, for example, to information which external payment service providers use for identification such as your PayPal ID if you are paying with PayPal.

5.3 Transfer of data on outstanding debts to collection service providers

In the event that outstanding invoices are not settled despite repeated reminders, we may transfer the data required to commission a collection service provider to a collection service provider for the purpose of collecting the debt. Alternatively, we may sell the debt to a collection service provider which is then able to file a claim in its own name.

Legal basis: The legal basis for transferring data within the framework of fiduciary collection services is Article 6 (1) b GDPR; data is transferred within the framework of selling debt on the basis of Article 6 (1) f GDPR.

6. Cookie

6.1 General information about cookies

We may use cookies, tags, web pixels, and similar technologies to automatically collect information on our Services. Cookies or tags are bits of code that allow our technology partners to collect information that usually does not directly identify you. If required by law, we will request your consent before using cookies or other tracking technologies. Information within this section describes our use of cookies and your ability to control the use of cookies for advertising-related purposes. As described below, we will not use cookies or similar tracking technologies that process your personal data, unless they are Strictly Necessary Cookies, or you opt-in, i.e. consent, by using the cookie banner or consent manager found on our Site. You may withdraw your consent or update your preferences at any time by clicking the “Manage Cookies” link within the website footer.

6.2 Cookies.

Cookies are small web files that a site or its provider transfers to your device’s hard drive through your web browser, which enables the site’s or provider’s system to recognize your browser and remember certain information.

Generally, we use first-party and third-party cookies for the following purposes: to make our Services function properly; to provide a secure browsing experience during your use of our Services; to collect passive information about your use of our Services; to measure how you interact with our marketing campaigns; to help us improve our Services; and to remember your preferences for your convenience.

We use the following types of cookies on our Services:

Strictly Necessary Cookies. These cookies are essential because they enable you to use our Services. For example, strictly necessary cookies allow you to access secure areas on our Services. Without these cookies, some services cannot be provided. These cookies do not gather information about you for marketing purposes. This category of cookies is essential for our Services to work and they cannot be disabled.

Functional Cookies. We use functional cookies to remember your choices so we can tailor our Services to provide you with enhanced features and personalized content. For example, these cookies can be used to remember your name or preferences on our Services. We do not use functional cookies to target you with online marketing. While these cookies can be disabled, this may result in less functionality during your use of our Services.

Performance or Analytic Cookies. These cookies collect passive information about how you use our Services, including webpages you visit and links you click. We use the information collected by such cookies to improve and optimize our Services. We do not use these cookies to target you with online marketing. You can disable these cookies as set forth below.

Advertising or Targeting Cookies. These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. Our third-party advertising partners may use these cookies to build a profile of your interests and deliver relevant advertising on other sites. You may disable the use of these cookies as set forth below.

6.3 Your Choices

You can manage browser cookies through your browser settings. The 'Help' feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to block cookies, and when cookies will expire. If you block all cookies on your browser, neither we nor third parties will transfer cookies to your browser. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some features and services may not work.

6.4 Web Pixels .

We use conversion pixels and web pixels to track user interactions on our website. Conversion pixels fire a short line of code to record actions such as clicking on buttons or completing forms. Web pixels help us analyze usage patterns. These tools allow us to monitor visits to specific webpages by devices, browsers, or applications.

6.5 Analytics.

We may use third-party service providers to monitor and analyze the use of our Services. Presently, we use Google Analytics . Google Analytics is a web analytics service that tracks and reports Site traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en . Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout .

6.6 Behavioral Remarketing

We also use remarketing services to advertise on third-party websites to you after you visited our Services. For this purpose, visitors are grouped by certain actions on our Services, e.g., by duration of a visit. This enables us to understand your preferences and to show you personalized advertising even if you are currently surfing on another website that also participates in the Google advertising network.

We use the following tools and services for these purposes:

Google Ads remarketing service is provided by Google. You can opt-out of this by visiting the Google Ads Settings page: https://www.google.com/settings/ads .

If Google Ads is structured to collect personal data, the data controller will be Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland.

Bing Ads is a service operated by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Please read Microsoft’s privacy statement for more information on how Microsoft processes your information https://privacy.microsoft.com/en-US/ . When you access our Site via advertisements on Bing Ads, a cookie is set on your computer. In addition, a Universal Event Tracking tag is integrated on our Site. This is a code that, in combination with the cookie, stores data about the use of the Site, e.g. length of time spent on the Site, areas accessed, and ads used to reach the Site. In addition, Microsoft may track your usage patterns across multiple of your electronic devices through so-called cross-device tracking. The information collected is transferred to a Microsoft server in the United States. If Bing Ads is structured to collect personal data, the cookie banner on our Services will provide you the opportunity to consent to Bing Ads.

Facebook Ads. Using Facebook Business Tools , we may display interest-based ads to you when using Facebook. To modify your preferences or turn off personalization for ads served by Facebook, you can visit Facebook's Ad Preferences in addition to the Your Choices section below. We do not share any of your personal information with Facebook. We may also show ads to audiences that share similar characteristics as you. To do so, a list of email addresses is irreversibly encrypted through hashing and uploaded or transmitted from our site, and Facebook matches the hashed data against its own users, generating a lookalike audience and deleting the uploaded list. We do not have access to the identity of anybody in the “lookalike” audience, unless they choose to click on one of our advertisements.

6.7 Other Tracking Technologies .

We may also use Tracking Technologies to collect "clickstream" data, such as the domain name of the service providing you with Internet access, your device type, IP address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Site, webpages viewed, content searched for, access times and other relevant statistics, and assign unique identifiers to the device or other credentials you use to access the Site for the same purposes.

Pages of our Site may also use Java scripts, which are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components; entity tags, which are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser to accelerate website performance; and HTML5 local storage, which allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when the website is revisited.

6.8 Do Not Track.

Some Internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT" signals have not been adopted, our Site does not currently process or respond to “DNT” signals.

6.9 Location Information.

You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third-parties by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings

7. Transfer of data to third parties

7.1 Transfer only where allowed by law

We only forward your data if this is allowed by German or European law. We work particularly closely with certain service providers, for example in the area of customer service (e.g. hotline service providers), with technical service providers (e.g. running computer centres) or with logistics companies (e.g. postal companies such as DHL, UPS, USPS, YunExpress). These service providers may generally only process your data on our behalf under special conditions. Where we use them to process orders, the service providers only receive access to your data in the scope and for the time period required for provision of the relevant service. If you shop with one of our partners, we forward particular shopping data regarding you to the partner (e.g. your name and your delivery address), so that the partner can send you the goods ordered.

7.2 Technical service providers

We work with technical service providers in order to be able to provide our services. These service providers include, for example. If they process your data outside the European Union, this may mean that your data is transmitted to a country with a lower data protection standard than the European Union. In such cases we will ensure that the relevant service providers contractually or otherwise guarantee an equivalent data protection level.

7.3 Payment service providers and credit agencies

We offer different payment options, such as advance payment, payment by credit card, payment by PayPal and payment on invoice. For this purpose, payment data can be transferred to payment service providers with whom we work with. You can find more details about processing of personal data by payment service providers in their privacy policies:

(A) Payment methods

7.4 Shipping companies

(A) We work with external shipping companies (These shipping companies receive the following data to execute the relevant order:

(B) Your name

(D) Your post number if applicable (if you wish to have the order delivered to a DHL packing station)]

(E) Your email address if applicable (if the shipping company wishes to inform you of the provisional delivery date by email)

7.5 Authorities and other third parties

If we are obliged by an official or court decision or it is for prosecution purposes, we will if necessary forward your data to prosecution authorities or other third parties.

8. Retention and erasure of data

We will store your personal data as long as is necessary for the purposes named in this Privacy Notice, especially for the fulfilment of our contractual and legal obligations. We may also store your personal data for other purposes if or as long as the law allows us store it for particular purposes, including for defence against legal claims.

If you close your customer account, we will delete all the data we have stored regarding you. If it is not possible or necessary to completely delete your data for legal reasons, the relevant data will be blocked for further processing. If data is blocked, technical and organisational measures are used to ensure that only a few employees can access the relevant data, based on need to know and only for select purposes (e.g. in the event of a tax audit).Blocking will occur, for example, in the following cases:

(A) Your order and payment details and perhaps other details are generally subject to various legal retention obligations, such as those in the Handelsgesetzbuch (HGB - Commercial Code) and the Abgabenordnung (AO - Tax Code). The law obliges us to retain this data for tax audits and financial audits for up to ten years. Only then can we finally delete the relevant data.

(B) Even if your data is not subject to any legal retention obligation, we may refrain in the cases allowed by the law from immediate deletion and instead carry out initial blocking. This applies especially in cases where we may need the relevant data for further contractual processing or prosecution or legal defence (e.g. in the event of complaints). The decisive criterion for the duration of the blocking is then the legal limitation periods. After the relevant limitation periods expire, the relevant data will finally be deleted.

Deletion may be waived in the cases allowed by law if the data is anonymous or pseudonymous and deletion would rule out or seriously hinder processing for scientific research or statistical purposes.

9. How is my personal data protected?

We use technical and organisational measures to secure our systems. With regard to your order and your customer login, we transmit your personal data securely using SSL encryption (Secure Socket Layer).

10. Your rights

10.1 Your rights against us as data controller

You have the following rights against us as a data controller in respect of personal data relating to you:

(A) right to information,

(B) right of rectification or erasure,

(D) right to object to processing,

(E) right to data portability.

(F) right to withdraw consent (in case consent is the basis for data processing).

10.2 Information requests

In order to ensure that your data is not disclosed to third parties in the course of requests for information, please attach sufficient proof of identity to your request.

10.3 Withdrawal of consent.

If you have given your consent to the processing of your data, you may revoke this consent at any time. Such revocation affects the permissibility of the processing of your personal data after you have expressed it to us. The permissibility of the processing of your data up to the time of your revocation remains unaffected.

10.4 Objection in Case of Processing Based on Balancing of Interests

(A) If we base the processing of your personal data on a balancing of interests, you have the right to object to the processing. This applies when the processing is not necessary for fulfilling a contract with you. When exercising this objection, please provide reasons why we should not process your personal data as we have done. We will review the situation and either cease or adjust the data processing, or provide compelling legitimate grounds for continuing the processing.

(B) You can also object to the processing of your personal data for advertising and data analysis purposes at any time. To exercise your objection to advertising, please contact us using the provided contact details.

You also have the right to lodge a complaint with a data protection supervisory authority regarding our processing of your personal data. The supervisory authorities' competencies depend on the location of the data controller. You may contact any data protection authority in any European Union member state, particularly at your place of residence, which will forward your complaint to the appropriate authority.

11. Changes to this Privacy Policy

Further improvements to our website or changes in legal or regulatory requirements may require changes to this privacy notice. Thus, we encourage you to re-read this Privacy Notice from time to time.

12. Data Protection Officer

You can contact our Data Protection Officer by emailing us at service@lightvogue.com with the subject line 'Data Protection Officer'.